How Much Are You Worth?

I am not an “influencer”.
I will never be and have no desire to be known as an “influencer”. 

But, that being said, I’m not against people leveraging their social media to make money or get free items. 

I love free stuff. And as someone who used to be obsessed with couponing and used to get paid to take free stuff out of the store, I also like being paid for free stuff!

But I understand that that’s one of the challenges of being offered something for free by brands, from people who also don’t adhere to the “influencer” status – your time is worth money, so how much do you charge? 

I discovered an incredible tool to help with exactly this.

First and foremost, it doesn’t matter how many followers you have – any brand that respects you will respect your request to get paid. But this is the perfect tool to pass off to them when they come forward with a request because it shows that your payment request is fair.

I still stick by the message that followers are meaningless. Even engagement is meaningless if it’s not meaningful. The most important part of choosing an “influencer” to represent your brand is their ability to sway the purchasing decisions of their audience. That comes down to trust. 

Granted, this tool can only be used by Creator or Business accounts, and if you eventually are looking to leverage your social media to get free items or be paid to review things, I recommend switching to ‘Creator’. The problem with ‘Business’ is that you lose access to most music and some of the IG Story tools, so be aware of that.

The tool is called Inzpire

All you have to do is enter how many posts the company wants you to make, how many stories related to the product, and looking at all your data, it gives not only a price point (that you deserve to be paid), but also a breakdown of what can be expected from the promotion based on your analytics. 

I often tell brands I’ll do two posts with their product and two stories, and anything else that is indirect (their product placed in a shot), I’ll be sure to tag them. These are the results I got:

My pricing is in Euros because I’m based in France, but man, I’ve been missing out! I’ve been getting these products for free (and loving them, so I’m grateful), but I could have been making an extra 100EUROS or so to post about them!? I’m a sucker!

I’m curious to know your numbers — put in the same data as me and then leave a comment with what results you got as payment. 

Do you think you’ll pass on this website to brands that reach out, from now on? Did you get an average that was more or less than you anticipated?

Let me know!

xx C

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14 thoughts on “How Much Are You Worth?”

  1. It’s always interesting to me to read about tools like this because as someone who has been blogging and using social media marketing as a means of income for so many years, I find that a lot of these websites tend to suggest that you undersell yourself. That’s just my experience. Some people only feel comfortable asking for a certain amount, but I’ve always found that yes, engagement and numbers play a part, but if you are considering yourself any kind of small business, you need to take into account the number of hours that goes into your content creation, and your own worth as a creator. Sometimes that changes things. I’ve shocked people with my rates in the past – both because they think it’s too much and because they think it’s too little. It just depends on who you are! But if you find a tool like this is really beneficial (especially when starting out), then that’s a huge win!! Side note: I just tested out the Inzpire website out of curiosity, and I will say it’s *slightly* below what I would typically charge, BUT it’s waaaay closer than any other website has ever gotten. So color me impressed!

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    1. I totally agree with everything you said. Since I was a kid, I learned: TIME IS MONEY.

      A few people said the same thing – that it’s pretty on point with their own selling strategies. But like any good product (including yourself and your time) marking up the value of your marketing is totally part of the negotiation strategy!

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