I am not an “influencer”.
I will never be and have no desire to be known as an “influencer”.
But, that being said, I’m not against people leveraging their social media to make money or get free items.
I love free stuff. And as someone who used to be obsessed with couponing and used to get paid to take free stuff out of the store, I also like being paid for free stuff!
But I understand that that’s one of the challenges of being offered something for free by brands, from people who also don’t adhere to the “influencer” status – your time is worth money, so how much do you charge?
I discovered an incredible tool to help with exactly this.
First and foremost, it doesn’t matter how many followers you have – any brand that respects you will respect your request to get paid. But this is the perfect tool to pass off to them when they come forward with a request because it shows that your payment request is fair.
I still stick by the message that followers are meaningless. Even engagement is meaningless if it’s not meaningful. The most important part of choosing an “influencer” to represent your brand is their ability to sway the purchasing decisions of their audience. That comes down to trust.
Granted, this tool can only be used by Creator or Business accounts, and if you eventually are looking to leverage your social media to get free items or be paid to review things, I recommend switching to ‘Creator’. The problem with ‘Business’ is that you lose access to most music and some of the IG Story tools, so be aware of that.
The tool is called Inzpire
All you have to do is enter how many posts the company wants you to make, how many stories related to the product, and looking at all your data, it gives not only a price point (that you deserve to be paid), but also a breakdown of what can be expected from the promotion based on your analytics.
I often tell brands I’ll do two posts with their product and two stories, and anything else that is indirect (their product placed in a shot), I’ll be sure to tag them. These are the results I got:
My pricing is in Euros because I’m based in France, but man, I’ve been missing out! I’ve been getting these products for free (and loving them, so I’m grateful), but I could have been making an extra 100EUROS or so to post about them!? I’m a sucker!
I’m curious to know your numbers — put in the same data as me and then leave a comment with what results you got as payment.
Do you think you’ll pass on this website to brands that reach out, from now on? Did you get an average that was more or less than you anticipated?
Let me know!