Maybe this is the wrong thing to post just under a drop-down menu for my Media Kit, but I think honesty is the best policy and I think those who read this blog have come to expect it from me.
I’ve noticed a rather large drop in my Instagram follower count the last few days (but an increase in blog follower count, though they’re unrelated). I stopped posting images of me traversing the city of New York (because I came back home), took a break on photographs of clothing and beauty (because I didn’t buy anything new worth sharing), and started posting more book/coffee photographs because those are always being enjoyed by me so I wanted to share it with the world.
I simply don’t live a high-end life that would allow me the opportunities to skip work and sit at coffee shops with expensive handbags, fly off to new and exciting places frequently, or pose in front of fancy buildings with brand name outfits. I follow a lot of accounts that do this and I think they’re awesome! I’m not holding their success against them by any means. It just doesn’t fit with my life or lifestyle because it’s not in my pay grade!
You may catch me at a small coffee shop on the weekend with my Winner’s handbag, and you may see a trip to Montreal to visit family (by car, no fancy plane ticket shot in those), and you may catch me striking a pose in my thrifted outfit! This is authentically me, and this is the content I cultivate.
I have considered the importance of a theme when trying to gain IG followers, but if I can only share one aspect of my life in one feed and the rest in another secret account, what’s the point? That’s not why I use IG! And the goal of my feed is to cultivate ALL beauty, not just what looks good to a certain group of people. I can’t stick to one colour because my life is too colourful! I can’t stick to a minimalist look because chaos can be beautiful! I can’t stick to just fashion because there’s more to me! I can’t stick with just books because that would eliminate so much else that is of importance to me!
My IG’s theme is a message of beauty and dreaming. I will make an effort to capture all the beauty my eye can spot, and I’ll continue to spread my message of dreaming as a way to plan and achieve your goals. If this gains me the right kinds of followers who want to dream along with me, then I’m pleased. If this eliminates the followers who want an inauthentic aesthetic and not authentic living, then I’m pleased as well. I didn’t create lifeofcloud to get popular or get famous or gain followers, but to share beautiful aspects of my life on a very wide-reaching platform.
My world is a smorgasbord of beauty, and I hope you’ll join me in a taste.
Post Scriptum … 11/03/2016: The other challenging part about being a content creator is you get people like you see in the comments below.